Latest Insights From The Tech World
To be a start-up, you need to be innovative. It’s just that simple. However, working in such a competitive market…
The average person spends 30% of their lifetime, or 90.000 hours, at work. The obvious implication of this is that work…
Why is it so difficult to be grateful? Not just for the smaller things in life, but also for our…
Choosing a fitting and catchy name is a crucial step in starting a new business. The very first impression that…
In 1983, Howard Gardner proposed a groundbreaking theory that held that human beings are comprised of multiple types of intelligence….
As the European Week of Sport dawns on us again, it seems only suitable to explore the benefits of solo…
As we explained in this article, understanding your customers’ journey is essential when you’re a customer/client-oriented organization. With the customer journey…
There are a few fundamentals when it comes to creating a powerful startup team: solidifying your team structure, creating a…
In our latest blog article we explained the reasons why feeling grateful is so hard for us. In addition, we discussed 4…
A brief glossary of the essential jargon and acronyms that you need to understand to navigate and converse within the…
Let me guess, you are relatively young and at some point in your life, you decided to become your own…
With 2023 in full swing, it’s high time to put the final touches on your marketing plan for the year. Now while…
If you made it this far, you are probably curious to learn about the best digital marketing strategies to grow…
In order to get prospects and leads, many startups in the Netherlands are tempted to address as many potential customers…
By honing its slogan “built for riders, not for drivers,” Zoox has reimagined the way autonomous driving can be used for personal…
In our previous article, we discussed the complex nature of diversity and how having a diverse team benefits your organizational operations….
As a relatively small country comprised of quaint architecture, meandering canals, and very tall people, the Netherlands may seem like…
Unless you’re bootstrapping, you’re going to need the help of experts and investors to make an impact. However, in order to…
If you are into startups, you have probably heard about growth hacking already. Although growth hacking is often described as…
I doesn’t matter if you are starting an online or a physical business, you have to adapt your organization structure…
Startup success stories provide the perfect food for thought. There is always something to learn from them and they help…
It is difficult to predict how markets will change, how competition will develop and whether the value of your product…
One of the main principles of Digital marketing is the so-called 3i methodology, namely “Initiate,” “Iterate,” and “Integrate.” Initiate This…
In our previous article, we explained how the marketing funnel talks about your target audience’s problems, and makes them aware of…
What is bootstrapping? This approach entails starting up a company or a project without funding or loans from investors, banks,…
The journey that leads your customers to your organization and ultimately binds them to you not just as customers/users but…
When it comes to creating your marketing strategy and writing a marketing plan, the marketing mix is ideal to describe how…
Entrepreneurship and innovative business have become very fashionable terms over the past decade. When we use words so frequently and…
The power of music is undeniable. Think of film soundtracks, that song that kick-starts your workout, a live concert, that…
In this post of our digital marketing section, we focus on marketing objectives and effective methods to define and develop…
Until not too long ago, and today still to a certain degree, the drafting of a business plan was considered…
It’s easy – and sometimes also fun – to throw around business terms like leaves in the wind. However, when…
Monday.com is an operating system aimed at managing teams and organizing workflow. Although it isn’t the only organization offering this kind…
What was once reserved for a small portion of the working world has now become the new norm for the…
Venture Capital is currently a term that rolls off the tongue of any budding entrepreneur, but what does it mean,…
In the Netherlands, there are numerous programs to support ambitious entrepreneurs and start-ups. Here you can find a list of…
Earlier we explained how to effectively onboard new team employees remotely. Nonetheless, virtual collaboration retains many limitations compared to actually being…
Welcome to our section dedicated to digital marketing! Our mission is to make life easier for aspiring start-uppers. Digital Marketing…
Let’s take a sneak peek into the central reasons for start-up success. In doing so, the things to avoid will…
Did you hear this one before? “What’s the best place to hide a body?” Answer: “On the second page of…
In our last two articles, we discussed the marketing funnel and the sales funnel, what their differences are, and how their different approaches…
When you have an idea for a new business, everything may seem perfect and great at first, especially when the…
In order to register your business with the Dutch Chamber of Commerce (KvK), you must select your business legal structure….
Do I need an MA degree to become a successful entrepreneur? Let me guess, you are relatively young and strongly…
Finally, the moment to officially launch your startup has come. Everything is ready and only one thing is missing to…
Do you have talent? Do you believe in the power of your own ideas? The Netherlands is definitely one of…
It’s always tricky to introduce new employees effectively, but in a remote working situation, onboarding requires even more planning and…
Whether it’s because you’re nervous, uncomfortable with silences or simply because it has become a habit, repeatedly saying “uhm” does…
In our previous article, we discussed drafting a marketing plan according to the 4, 6, or 7 Ps of the marketing…
Are you looking for someone who can help you with your business? Do you need someone to share the pleasures…
With vast access to information in our current epoch, it’s inexcusable to ignore that work structures are changing and if…
In our previous articles, we discussed the customer journey, from phases 1 – 5 (up to the purchasing phase), and then…
When people think of R&D funding, they tend to think of men in white lab coats making breakthrough discoveries like…
Global hubs such as Silicon Valley and London have long been the definition of startup landscape, but the world is…
We all know the image of the digital nomad freelancer working from anywhere – coffee places, hotels, a bar, even…
“Occupational burnout” is an officially World Health Organization (WHO) recognized syndrome, and for good reason. Its main symptom is an…
Similar to business plans, many feel that marketing plans belong to the history bin. The common critique is that by the…
So you’ve got your team, product, funding, and business operations ready to go. What’s next? Making your sale(s) of course!…
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