Latest Insights From The Tech World


Regularly conducting user experience surveys is a great way for businesses to stay on top of customer satisfaction and make…
User Experience Survey Questions

User experience research is the practice of studying users and their interactions with a particular product, service, website or system…
User Experience Research Books

The world of technology is constantly changing and evolving. By understanding EUX better, organizations can create better experiences for their…
What is End User Experience - Improving Product Design

As a web designer, your portfolio is the ideal way to turn your talent into profitable projects. By showing off…
How To Make A Web Design Portfolio With No Experience

Web design is a critical aspect of modern businesses and organizations. It plays an important role in creating a visual…
Why Web Design Matters

Web design has become increasingly important in the digital age as it plays a crucial role in successful online branding…
How Web Design Impacts Your Content Marketing Strategy

Web design is a critical factor in the success of any online presence, from e-commerce websites to blogs and portfolios….
The 4 Stages Of Web Design

As a web designer, you’re always looking for new clients. But how do you go about pitching your services? It…
How To Pitch Web Design Services

Whether you’re a fashion designer, filmmaker, or web developer – storyboarding is your go-to tool for outlining and presenting your…
Why Storyboarding is Essential for Web Design

To be a start-up, you need to be innovative. It’s just that simple. However, working in such a competitive market…
Research and Development Funding: Getting Accepted

The average person spends 30% of their lifetime, or 90.000 hours, at work. The obvious implication of this is that work…
Things Managers Need to Know

Why is it so difficult to be grateful? Not just for the smaller things in life, but also for our…
Gratitude Practices

Choosing a fitting and catchy name is a crucial step in starting a new business. The very first impression that…
Trade Names: How to Choose the Best Name for Your Startup

In 1983, Howard Gardner proposed a groundbreaking theory that held that human beings are comprised of multiple types of intelligence….
Intrapersonal Intelligence

As the European Week of Sport dawns on us again, it seems only suitable to explore the benefits of solo…
Maximizing Productivity - The Role of Sports in the Workplace

As we explained in this article, understanding your customers’ journey is essential when you’re a customer/client-oriented organization. With the customer journey…
The Customer Journey

There are a few fundamentals when it comes to creating a powerful startup team: solidifying your team structure, creating a…
What is Diversity and how Does it Benefit your Startup Team

In our latest blog article we explained the reasons why feeling grateful is so hard for us. In addition, we discussed 4…
Gratitude Practices

A brief glossary of the essential jargon and acronyms that you need to understand to navigate and converse within the…
Glossary to manage the business world

Let me guess, you are relatively young and at some point in your life, you decided to become your own…
Running a Business from Home? Tips to Help You Manage Your Time More Effectively

With 2023 in full swing, it’s high time to put the final touches on your marketing plan for the year. Now while…
Perfect your Marketing Plan

If you made it this far, you are probably curious to learn about the best digital marketing strategies to grow…
An introduction to Digital Marketing. Part 2: Inbound and Outbound Strategies

In order to get prospects and leads, many startups in the Netherlands are tempted to address as many potential customers…
What is Color Marketing and How Do I Use it to My Advantage?

By honing its slogan “built for riders, not for drivers,” Zoox has reimagined the way autonomous driving can be used for personal…
Zoox reinvents personal transportation

In our previous article, we discussed the complex nature of diversity and how having a diverse team benefits your organizational operations….
Diversify your Team

As a relatively small country comprised of quaint architecture, meandering canals, and very tall people, the Netherlands may seem like…
Netherlands for Your Start-up

Unless you’re bootstrapping, you’re going to need the help of experts and investors to make an impact. However, in order to…
Hybrid Organization

If you are into startups, you have probably heard about growth hacking already. Although growth hacking is often described as…
Growth Hacking for Dummies

I doesn’t matter if you are starting an online or a physical business, you have to adapt your organization structure…
Flat vs. Hierarchical Structures

Startup success stories provide the perfect food for thought. There is always something to learn from them and they help…
Stories of inspirational startups

It is difficult to predict how markets will change, how competition will develop and whether the value of your product…
Short-Term and Long-Term Goals

One of the main principles of Digital marketing is the so-called 3i methodology, namely “Initiate,” “Iterate,” and “Integrate.” Initiate This…
An introduction to Digital Marketing. the 3i Methodology – Initiate, Iterate, Integrate

In our previous article, we explained how the marketing funnel talks about your target audience’s problems, and makes them aware of…
What is a Sales funnel and How Does it Work?

What is bootstrapping? This approach entails starting up a company or a project without funding or loans from investors, banks,…
Bootstrapping

The journey that leads your customers to your organization and ultimately binds them to you not just as customers/users but…
The Customer Journey

When it comes to creating your marketing strategy and writing a marketing plan, the marketing mix is ideal to describe how…
The Marketing Mix 7Ps

Entrepreneurship and innovative business have become very fashionable terms over the past decade. When we use words so frequently and…
What Is the Essence of an Entrepreneur?

The power of music is undeniable. Think of film soundtracks, that song that kick-starts your workout, a live concert, that…
How to use music for increased productivity

In this post of our digital marketing section, we focus on marketing objectives and effective methods to define and develop…
Digital Marketing Objectives

Until not too long ago, and today still to a certain degree, the drafting of a business plan was considered…
Business Plan - The Crucial First Step To Start A Company

It’s easy – and sometimes also fun – to throw around business terms like leaves in the wind. However, when…
Accelerators, Incubators & Hubs

Monday.com is an operating system aimed at managing teams and organizing workflow. Although it isn’t the only organization offering this kind…
Monday.com

What was once reserved for a small portion of the working world has now become the new norm for the…
The Home Office: Structure and Efficiency

Venture Capital is currently a term that rolls off the tongue of any budding entrepreneur, but what does it mean,…
Understanding Venture Capital

In the Netherlands, there are numerous programs to support ambitious entrepreneurs and start-ups. Here you can find a list of…
Start-up Programs in the Netherlands

Earlier we explained how to effectively onboard new team employees remotely. Nonetheless, virtual collaboration retains many limitations compared to actually being…
Effective Remote Activities for Team Building

Welcome to our section dedicated to digital marketing! Our mission is to make life easier for aspiring start-uppers. Digital Marketing…
Digital Marketing: How to Use Social Media and Web Platforms

Let’s take a sneak peek into the central reasons for start-up success. In doing so, the things to avoid will…
Timing

Did you hear this one before? “What’s the best place to hide a body?” Answer: “On the second page of…
Online Marketing: The 6 most Important SEO Practices for Startup Entrepreneurs

In our last two articles, we discussed the marketing funnel and the sales funnel, what their differences are, and how their different approaches…
4 Tips for Optimizing your Marketing Funnel and Sales Funnel

When you have an idea for a new business, everything may seem perfect and great at first, especially when the…
How to Validate Your Business Idea

In order to register your business with the Dutch Chamber of Commerce (KvK), you must select your business legal structure….
Tips for Selecting Your startup's Legal Business Structure

Do I need an MA degree to become a successful entrepreneur? Let me guess, you are relatively young and strongly…
Best entrepreneurship master degrees in the Netherlands

Finally, the moment to officially launch your startup has come. Everything is ready and only one thing is missing to…
How to Find Your First Customers

Do you have talent? Do you believe in the power of your own ideas? The Netherlands is definitely one of…
Start Your Business in the Netherlands

It’s always tricky to introduce new employees effectively, but in a remote working situation, onboarding requires even more planning and…
How to Effectively Onboard New Employees in Remote Working Environments

Whether it’s because you’re nervous, uncomfortable with silences or simply because it has become a habit, repeatedly saying “uhm” does…
How to Pitch and Present Without uhmmm...

In our previous article, we discussed drafting a marketing plan according to the 4, 6, or 7 Ps of the marketing…
The 4 C and the SIVA model

Are you looking for someone who can help you with your business? Do you need someone to share the pleasures…
How to Find the Right Business Partner for your Startup

With vast access to information in our current epoch, it’s inexcusable to ignore that work structures are changing and if…
Maximizing Productivity – Understanding Coworking Spaces

In our previous articles, we discussed the customer journey, from phases 1 – 5 (up to the purchasing phase), and then…
How to Make a Customer Journey Map

When people think of R&D funding, they tend to think of men in white lab coats making breakthrough discoveries like…
Research and Development Funding

Global hubs such as Silicon Valley and London have long been the definition of startup landscape, but the world is…

We all know the image of the digital nomad freelancer working from anywhere – coffee places, hotels, a bar, even…
Furnish your Perfect Working Environment

“Occupational burnout” is an officially World Health Organization (WHO) recognized syndrome, and for good reason. Its main symptom is an…
Niksen

Similar to business plans, many feel that marketing plans belong to the history bin. The common critique is that by the…
Marketing Plan

So you’ve got your team, product, funding, and business operations ready to go. What’s next? Making your sale(s) of course!…
Marketing Funnel

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